Liquid Demis
30 beautiful no-lift liquid demi-permanent shades. Consistency designed for modern techniques and leaves the hair highly moisturized and shiny.
16 OGs
16 Vibrant and Pastel Semi-Permanent Colors that are easier to apply, more vibrant, lasts longer, and fades better.
NeonElectric
Same amazing benefits and performance of original 16 shades and are UV reactive.
Raven Collection
Same amazing benefits and performance of original 16 shades in muted earthy tones.
NeoPop Collection
Same amazing benefits and performance of original 16 shades in bold, bea
High-Speed Toners
Superior pigments create beautiful tones in 5 mins or less, and reach deeper depths of tone for up to 20 mins.
Color Remover
Remove color without compromise. Dripless white formula makes lifting process easily visible.
Lightener
The first and only lightener that is superior for in foil, on scalp and hair painting techniques.
Clay Lightener
Perfect lightener for Balayage enthusiasts. Non-drying precision while lifting 7 levels without compromise.
Developers
The only developers you will need. Perfect with our lighteners, toners, color remover, and permanent colors.
Care & Styling
A growing collection of curated styling products to clean, protect, and perfectly polish your look.
