OurStory

Our humble beginnings started in a California garage, and since 2014 have grown exponentially to include millions of fans worldwide. Our patented technology is continuously changing what is possible for hair!

The ingredient that changed it all

Known as the “invention,” the bis-amino ingredient allowed professionals to reach new heights in color & care. Hair wasn’t just healthier; it took on a completely different quality — blondes were brighter, brunettes more radiant, and redheads more vibrant.

The future of OLAPLEX innovation.

Today OLAPLEX is one of the largest independent hair care brands in the world with over 100 worldwide patents. Through a grassroots approach, the brand quickly became a global sensation, paving the way for a completely new category of haircare called “bond-building.”


Our OLAPLEX Ambassadors

Celebrity colorists Tracey Cunningham, Chad Kenyon, Bianca Hillier, Justin Anderson & Guy Tang proudly represent OLAPLEX as Brand Ambassadors.